As 2016 chugs along, you’ve probably given your business plan some thought on how you can really rock it this year. In my opinion, one of the most beneficial steps you can take in improving your business plan is to reevaluate your marketing and advertising strategies. Have you been running the same ad month after month? Is your website in desperate need of a facelift? I’m a creative person and trained in marketing, so I notice and appreciate good campaigns. This year, consider these pointers as you contemplate how to improve your marketing and advertising campaigns.
I am a big fan of color. Have you ever noticed how much more your eyes are drawn to a full-color ad compared to a black and white one? Or how you’re attracted to items that are a particular color? There have been actual studies done on what colors work best in “x” and “y” situations. Do a little research and you’ll discover when to use red instead of purple if you want to illicit a certain reaction from your audience. Just remember to not go overboard – pick two to four signature colors for your brand and use them interchangeably.
I am also a big fan of fonts. I love how many different kinds there are, even though the massive selection can quickly become overwhelming. From bolds to italics, serifs to sans serifs – wait, serifs…? A serif is a small decorative line that’s added as an embellishment to the basic form of a character. The most common serif typeface is Times New Roman, whereas the most common sans serif (without serifs) typeface is Helvetica. Serif fonts are generally used in print while sans serifs are generally used in digital. So the next time you’re scrolling through fonts, take some time to notice the differences between the two.
Are you ever immediately turned off by advertisements that are jam-packed with information, pictures and other clutter? As high as the urge is to put as much information on your ad as possible, don’t. The more white space you have in a design, the better. Remember that people are only going to glance at your ad for a second or two, just like you do with ads, so convey your most important information and leave it at that. This usually includes your company name, logo and website. Think about it: if you have a good logo, people will remember it, and in turn they will remember your company, and then they’ll just look you up online. Don’t take up valuable real estate with unnecessary information.
Take some time this year to reevaluate your marketing strategies. Maybe your brand needs a makeover or you have some extra dollars to spend on advertising. If you begin putting these pointers into practice, you’ll be well on your way to running a successful marketing and advertising campaign.
Want to be the toast of the town with your prospects, clients and employees, alike? Think branded barware! Indeed, branded beverage accessories and drinkware are sure-fire promotional tools to keep spirits high. Whether the preference is beer, wine, liquor or liqueur, you’ll find a litany of logo-laden bar options to choose from.
Branded Barware Basics
Here are some of the most popular items to help your recipient duly stock the bar:
• Glassware: From wine glasses and champagne flutes to martini and shot glasses, glassware is a standout branded barware product for its practicality, long life, and surface area on which to display your message or logo.
• Steins and Stadium Cups: With everything from glass beer steins to their plastic stein mug counterparts…not to mention stadium plastic cups in various sizes and colors, these containers are appropriate for a bevy of beverages. The large variety of plastic sizes and colors also helps to ensure a corporate identity match. People just love these convenient cups for their portability and durability.
• Bottle Openers: This handy gadget comes in a multitude of shapes, sizes and configurations, including those that are key-ring size or can be mounted on the side of a counter for regular use – and visibly display your logo.
• Coasters: No one likes liquid rings on their furniture so coasters are always a desired bar item to have on hand. These come in all shapes, sizes, and materials, including leather, acrylic, plastic and heavy-duty cardboard. Many also offer two sides on which to market your brand or even add a personalized message for the recipient
• Cocktail Napkins: If you want to help the recipient enjoy their cocktails with class, nothing says sophistication like an elegant cocktail napkin tucked under a martini glass. This is a great way to make an elevated brand statement
• Beer Buckets: Whether plastic or galvanized steel, a fun barware item is a beer bucket to hold a bunch of brews on ice. These are great for parties, backyard barbecues, or a camping or beach trip. The buckets can even be used as décor items when they are not keeping cold beer within reach. Of course, their large size offers a great promotional billboard opportunity.
Here is a summary of the latest and greatest ways to say “cheers” with branded barware:
• Go for glass and plastic drinkware, including wine glasses, champagne flutes, and other stemware; beer steins; shot glasses; and mugs.
• A mountable bottle opener keeps it handy and well-used. Keychain bottles openers are also convenient…and highly visible.
• Coasters and cocktail napkins keep beverages from ruining cherished furniture with wet circles while also making a style statement.
• Beer buckets keep many drinks on ice to save on having to leave the game or party
to get your next brew. Large buckets are great for displaying logos and messages in
For more ideas, check out our Beverage webpage
Your company may be doing great things but how will anyone know if you don’t tell them? Press releases are a great tool to get information out about your company, educate your audience and help keep your business top-of-mind next time a reader needs a product or service you offer.
If you don’t have a dedicated public relations professional on board, the responsibility of writing an effective release more than likely falls on you. Although writing a press release may feel like a daunting task, these basic tips and tricks can help you create a successful press release and gain the positive coverage you deserve.
1. Be aware of your language
Not everyone reading your release may be an industry expert. Keeping your audience in mind when choosing the language of your press release is key to getting people to read it.
Sure, if you’re releasing it to an industry publication, feel free to use all the jargon you’d like. But if a local, small-town paper is picking it up, keep the language simple and understandable to a broad audience.
2. Keep the ads out
Public relations is all about generating buzz around the great things your company is doing, not a free advertisement. Keep focused on the story at hand and avoid adding unnecessary details about the great services you offer or the benefits of choosing your company. There’s a time and place for that and, in the end, it’ll just get cut anyway or worse; deter the reporter from running your story.
3. Make it short and sweet
Thanks to social media feeding us information at lightning speed, today’s readers’ attention spans are getting smaller and smaller. Keep your press release down to one page to avoid boring your readers, cut out unnecessary words and only include information imperative to understanding the story.
4. Pick your targets wisely
Almost as important as the content of your press release, who you send it to can make or break your opportunity. Create relationships with reporters local to your area who focus on your industry; it doesn’t make sense to send a press release covering your manufacturing business to a lifestyle reporter. Thank them when they run your release and keep contact with them regularly.
5. Don’t reinvent the wheel
Press releases are not a new thing. They’ve been done over and over again and have a set format for you to follow. Include your contact information, a headline, your city and the date the announcement can be made public. Send the entire release in the body of an email, including any images, and make yourself available to any requests the reporter
If your press release doesn’t get picked up right away, don’t get discouraged. Contact the reporter and see what you may be missing, try a different publication or a new approach. Eventually, your news will get the coverage you want and, once it does, share your story on social media for an even more reach.