by Nick Montecalvo
This past week I spoke with our InMotion Team about the Do’s and the Don’ts of Holiday promotional products. Being industry veterans, they’ve seen the holidays go by year in and year out with hits and flops alike.
Sometimes the flops are not because the product is lousy, a lot of the times delivery and timeliness play a big part in the process. Here are a few tips to make sure the holiday promo buying process is easier for you.
Do: Keep It Simple
We all like to get creative during this time of year while buying gifts for our friends, relatives, and loved ones but when selecting promo items to give out at company parties and gifts, sometimes being creative can over complicate things.
It’s the age old adage, and it’s worth mentioning: Keep It Simple. Some items that
may seem like great ideas for holiday promo, may be the hardest to attain during the holiday season.
Don’t: Insist on Specialized Items
Is the product flammable? No – I’m not joking. Client Services Manager, Dee Dennis, told me that there have been times where she has needed to order alcohol or flammable products during the holidays, but they are limited in quantities and where they need to be shipped. Some states don't allow it at all. Keep that in mind when your considering the champagne with your company logo on it for your New Year’s Eve company bash.
Don’t: Turn Your Back on Time
If you’re planning to order promotional items to give away at your company party right now…you’re behind the eight-ball, but it’s not hopeless. Email us now for help.
As a rule of thumb, however, normally you’re looking at 10-14 business days to produce depending on project specs, although rushes may be offered at a higher rate. Bottom line – just like shopping for your relatives…waiting until the last minute to order promotional products may make it difficult to get what you really want. Halloween is when you should really start thinking about holiday promotions. Click here to get a reminder next year.
Do: Be On Brand and Appropriate
Appropriateness of the promotional products you choose for your holiday event is important. Make sure everyone has signed off on the 50qty inflatable palm trees.
Holiday promotions can be a chore, but InMotion Brand Strategies can make it a whole