Programs that Initiate a Response 
from the Right Prospects

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Crafting marketing programs that introduce your brand and fill the pipeline with future brand loyalists.

Case Studies

The Challenge

Black Duck Software needed more leads for their enterprise solution. 

Targeting software developers in large corporations, we rolled out direct mail and email campaigns offering a free library of intellectual assets like white papers and articles for consumption.

Lists were both internal and purchased from industry trade magazines

The Challenge

Pebeo is a maker of fine artist paints. They wanted to launch a new line of oil paints in North America. We tested in three markets; Boston, Chicago, LA.

The campaign included direct mail using artist magazine subscription lists targeted by region, email, in-store point of sale, and online advertising.

The Program

The Program

The Payoff

The direct mailer received a 2% response rate. The email campaign received a 77% open rate and a 35% click through with 6% downloading.

The Payoff

Every competitor's magazine ad had the same visuals; dried up paint brushes and over used palettes. We burst through that clutter by making the paint come alive. Each Pebeo color is presented as if it had painted a self portrait.

The campaign rolled out over three months driving traffic to retail stores with "a buy one, get one offer."  Qty 5,500 units out the door, not including the "get one."

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