The ChallengeBlack Duck Software needed more leads for their enterprise solution.
Targeting software developers in large corporations, we rolled out direct mail and email campaigns offering a free library of intellectual assets like white papers and articles for consumption. Lists were both internal and purchased from industry trade magazines
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The Program
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The PayoffThe direct mailer received a 2% response rate. The email campaign received a 77% open rate and a 35% click through with 6% downloading.
Every competitor's magazine ad had the same visuals; dried up paint brushes and over used palettes. We burst through that clutter by making the paint come alive. Each Pebeo color is presented as if it had painted a self portrait.
The campaign rolled out over three months driving traffic to retail stores with "a buy one, get one offer." Qty 5,500 units out the door, not including the "get one." |
Brand ManagementMarketing Programs |
ExperienceBrowse |
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